Social Media Optimization / Social Networking Optimization
I'm working on a series of posts regarding "social media optimization" (SMO), also referred to as "social networking optimization" (SNO). I've been involved with a few projects recently that combine Feed.Us with social networking to help sell services or a product. It's an area that has recently captured a lot of my attention.
WHAT IS IT?
You've probably heard of search engine optimization (SEO). That's the act of optimizing a website so that Google (and the other search engines) can index a website easily and thus accumulate extra website visitors (traffic) "naturally" (without paying for it).
SMO/SNO is the act of optimizing your social networking actions and communications to accrue more traffic to your site. It can also be used to gain more notoriety amongst your network.
> Forward a link to your Facebook friends about something you're involved with
> Upload a video to a variety of video sharing sites
> Use "Digg.com" to promote your website
> Blog daily about a subject matter in which you are an expert.
Sure you might have done something like the above before. However, SMO is a calculated effort to mazimize your online social networks for personal and career gain.
I will, hopefully, add a series of posts about SMO/SNO over the next 2 weeks.